Akin Atelier created the design profile for Rag & Bone's first store in Australia.
Rag & Bone – Marcus Wainright’s New York-based fashion label – made a name for itself as a menswear brand and denim specialist in the early 2000s. It has since evolved into a fully-fledged fashion house that now sells women’s as well as men’s clothing, as well as accessories – in particular footwear. It has attracted a loyal following in the US and Europe.
Rag & Bone is known for combining English tailoring with a directional, downtown New York aesthetic. Anyone who’s familiar with the brand knows its appeal – wearable but sexy, refined but sporty.
For such a small space, they’ve done a clever job of creating an enticing interior that vibes off New York City’s signature minimalist style.
Chadstone's glass and steel exterior opens up the space, as do the brass shelves and high ceilings fitted with custom tube pendant lighting. reflecting Rag & Bone's signature industrial style while building a unique identity to align with their new audience.