Geyer's crisp fitout for the headquarters, design studio and showroom of fashion brand Cue, inspired by the clean lines of the Cue aesthetic.
The recently completed 3000sqm office fitout for Cue Clothing provides a new headquarters, design studio and showroom space for the fashion house. The office is located on Holt Street in Sydney’s Surry Hills, a suburb with a rich history in the rag trade that is now home to a bustling design scene.
The fitout reflects Cue’s brand position as a progressive organisation, evolving the office from that of a traditional design studio while still embracing Cue’s heritage. The new space offers greater connectivity between individuals and departments in order to encourage mentoring, creativity and business growth. The concept has evolved from the idea of ‘threads of connection’.
From the entry area, visual and physical connections to other areas within the organisation creates integration across the two-floor tenancy, taking you on a journey of the Cue and Veronika Maine brands – with the showrooms at the pinnacle.
Honest materials with layers of luxe and texture complement the brands. The idea of pattern-making has been adapted for the fitout, with key built elements defining the space. The open-plan studio can be concealed or revealed, offering flexibility in the workplace. The detailed joinery elements are inspired by the pure, clean lines of the Cue aesthetic.
Geyer has recently completed the new 3000sqm design studio and showroom space for one of Australia’s most successful fashion houses, Cue Clothing Co. The company has relocated to Holt Street in Surry Hills, a suburb with a rich history in the rag trade and now home to a wide range of design and creative studios. Geyer’s design solution brings Cue’s brand position as a progressive, fashion forward organisation, to life, marking an evolution from the ‘traditional’ design studio while still embracing Cue’s proud heritage.
A key objective for the new space was to have greater connectivity between people across the company, from designers to business support, encouraging mentoring, creativity and business growth. Geyer developed a design concept based on 'threads of connection'. From entry into the reception, visual and physical connections are enabled to other spaces within the environment, encouraging people to feel part of the organisation and involved in the creative process.
As a result the corporate office, showroom space and design studios are all seamlessly integrated across the two-floor tenancy. Translucent glowing cubes form the Cue and Veronika Maine showrooms, with a light, industrial feature stair connecting the two spaces, creating a clear link between brands while enabling each to retain their own identity. Design studios adjoin each showroom giving visitors a fascinating insight into the process of design.
Cue was recently shortlisted in the international FX Awards for best commercial workplace.