Diamonds are supposed to be a girl's best friend, but to Alannah it's the passion of pink and red.
Think red glossy lips, fleshy pink skin and blush cheeks.
The feminine excessiveness of Alannah Hill's design was the starting point in conceptualising the new Sydney flagship store.
Layer upon layer of slightly differing pinks combine to create the luxurious (yet inviting) ultimate female retail environment.
The look is modern will a twist of nostalgia, directional with a hint of the past.