Ettore Keyring /All

Perfectly in line with Magis’s essence, courage and spirit, the a mule has for years been the emblem of Magis for its essence, courage and spirit. In 2016 the mule was named Ettore (Hector), like the Homeric hero and turned out a real mule, its legs firmly on the ground, determined and strong, but also loveable and playful. This year Ettore is also a key ring, an essential but refined object, made of stainless steel with a special black wash finish, reminding us another time of the mule and also Magis essence.

Konstantin Grcic (b. 1965) trained as a cabinet maker a the John Makepeace School in London before studying design at the Royal College of Art. Setting up his own studio in 1991, his work incarnates this duel heritage: a highly refined industrial eye combined with respect for the maker’s craft. Based in Berlin, he has designed furniture, lighting and objects for brands including Magis, Flos, Cassina and Classicon.

Magis prides itself on a wide-ranging catalogue of products that span from the aesthetically pure to the stylistically expressive. This deliberate eclecticism allows the brand to constantly push at the parameters of design.

dedece Brands