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Cascade Coil Stand
PROJECTS  /  Cascade Coil Stand

Cascade Coil Stand

Location:
Melbourne
Type:
Retail
Year:
2009
Architect:
Hassell
Photographer:
Earl Carter

Architects statement

The stand's gold mirror finishes and glowing floor create a backdrop against which to display the utilitarian yet sophisticated woven wire mesh product.

Although only small, the stand's size is exaggerated by the use of mirrored surfaces. The reflective wall panelling adds greater depth, challenging the idea of weightlessness and scale, creating a magical world of reflection and illusion.

Layered curtains of shimmering mesh are suspended overhead. Mirrored discs suspended within these curtains create the illusion of a floating gold sphere. The light from the glowing floor below magnifies the intensity of the gold as it reflects and refracts the light from its surrounds, expressing the strong, yet lightweight, transparent nature of the product.

The stand targets a rigorous aesthetic reinforcing the singular nature of the product. Gold and its amplified forms are suggestive of quality and linked to a confidence that this product is one to be aspired towards.

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