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A flexible space planning strategy that could be progressivly tightened (as the new organisation grew) until, ultimately, 240 staff are accomodated within the new facility. Simultaneously their branding philosophy required that the design of the new workplace explored fresh directions in keeping with an industry on the cutting edge of change.
Eschewing the genre of finely executed fitouts employing stone, fine veneers and stainless steel W7 is a project designed to fit like a pair of old jeans. Housed in a warehouse style building the main concerns centre on allowing the volume of the existing structure to still be perceived while housing 240 staff and their associated infrastructure in a layout of complete democracy. This was achieved by treating the fitout as an element which is housed by the volume but never intrudes upon it. This concept promotes a loose fit, long life philosophy to be adopted whereby the fitout detaches itself from the 'umbilical cord' of the host building. In a nod to the building's use and setting, the elements are named to evoke this context with each pavilion recalling the names of Sydney's
beaches from Bondi to Palm Beach. Based upon the notion of elements organised around a street terminating in the 'social hut' each enclosed volume sits independent of the building fabric. The 'Boardroom' exemplifies this approach conceived as a jewelry box which has the ability to 'morph' from open to closed. The circulatory and organisational spine designates an active zone while the worn settings ring the perimeter allowing for maximum interaction. The palette employs denim, rubber, canvas and construction grade ply shunning the conventions of commercial fitouts in lieu of materials which will 'give' and 'weak'; furniture also follows this philosophy coupling 'found items' with classics in an eclectic mix recalling rooms which challenge the role and definition of the workplace
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